<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Hatcha insights</title><description>Practical guides on web and software development for UK businesses, from Hatcha.</description><link>https://www.hatcha.com/</link><language>en-gb</language><item><title>How to move a live platform to AWS without downtime</title><link>https://www.hatcha.com/insights/migrate-to-aws-without-downtime/</link><guid isPermaLink="true">https://www.hatcha.com/insights/migrate-to-aws-without-downtime/</guid><description>A step-by-step plan for moving a live application from Azure or your own servers to AWS with no downtime, from the first audit to the cutover and after.</description><pubDate>Sun, 11 Oct 2026 00:00:00 GMT</pubDate><category>Cloud</category></item><item><title>Build vs buy: when custom software makes sense</title><link>https://www.hatcha.com/insights/build-vs-buy-custom-software/</link><guid isPermaLink="true">https://www.hatcha.com/insights/build-vs-buy-custom-software/</guid><description>Should you build custom software or buy off the shelf? Compare total cost of ownership, licence creep, integrations and differentiation, with a checklist.</description><pubDate>Tue, 29 Sep 2026 00:00:00 GMT</pubDate><category>Strategy</category></item><item><title>Fixed price or time and materials: which to choose</title><link>https://www.hatcha.com/insights/fixed-price-vs-time-and-materials/</link><guid isPermaLink="true">https://www.hatcha.com/insights/fixed-price-vs-time-and-materials/</guid><description>Fixed price or time and materials? Compare the pros, cons and best uses of each, learn the hybrid approach and get questions to ask any software agency.</description><pubDate>Thu, 24 Sep 2026 00:00:00 GMT</pubDate><category>Strategy</category></item><item><title>What a B2B website needs to convert in 2026</title><link>https://www.hatcha.com/insights/what-a-b2b-website-needs-to-convert/</link><guid isPermaLink="true">https://www.hatcha.com/insights/what-a-b2b-website-needs-to-convert/</guid><description>A practical guide to B2B website conversion: value proposition, specific CTAs, short forms, real proof, speed, pricing, accessibility and tracking.</description><pubDate>Tue, 22 Sep 2026 00:00:00 GMT</pubDate><category>Design</category></item></channel></rss>